What your brand should know about Generation Z

Generation Z, born between 1996 and 2010 are the shoppers that you need to be marketing your brand to. Brands are aware that they need to be paying attention to the way they are creating strategies and advertising their service or products to be a success within Gen Z.

For businesses, Gen Z provides a significant potential. They have the internet at their fingertips; it has been proven that 15 to 24 year olds generally spend around four hours a day on the phone compared to two hours for older generations.

Here are some strategies your brand can use when marketing to Gen Z.

Influencer Marketing

This is a major strategy to take advantage of when targeting Gen Z. They respond to it well as influencers remain at the forefront of their culture. They are over the traditional way to market products and trust what these influencers have say. Instagram, YouTube and Tiktok are the top platforms to use as they are the some of the most successful apps within this generation.

Visual Content

Gen Z is more interested in and benefit more from visuals than any other generation. Meaning it opens many opportunities for brands that want to adapt and evolve. Learning to communicate in Gen Z’s visual language should help your brand grow in the future. As Gen Z are drawn to visual content, TikTok has become such an important app to market your brand on. Some tips for Tiktok are:

  • Tiktok is very fast-paced, creating more than one video is important and will help keep brand awareness ongoing.
  • Staying on top of trends is a must. Using popular sounds, transitions and hashtags will generate engagement and views.

Interactive Content

Interactive content is a great way to encourage Gen Z to make purchasing decisions from your brand. Create campaigns to entice users to take part in, for example Instagram stories. Using the ‘poll’ and ‘question’ feature is a great way to drive engagement and get people involved with your campaign. When it comes to reaching out to Gen Z who want to support brands that value them as individuals, a mix of interaction and personalisation is crucial.

Focusing on current Issues

When creating a campaign, Gen Z want to see brands supporting issues like diversity, gender, race and sustainability. Having morals as a brand, whether it’s being sustainable or supporting the LGBTQ+ community, or whichever cause you want to promote, will appeal to this socially conscious demographic.

Humorous Content

Gen Z are interested in supporting brands which some may say are cool and fun. Brands should have their own voice, demonstrating the human aspect of their social media presence through genuine interactions that aren’t all serious.

Brands that want to target Gen Z must adapt their content to meet the needs of a new generation of tech-savvy customers. The same content and marketing that worked for Millennials simply will not work for Gen Z. Allow Gen Z to engage with your business by tailoring and adapting your techniques to be real. Because it’s a fight for attention, your method must be able to cut through the clutter.

 

If you would like to find out more about what your brand should know about Generation Z, get in touch! We would love to hear from you.

Contact Niamh

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