Social Media Workshop – The Rook Retreat

Social media workshop at the Rook Retreat in Sussex.

We delivered our first in a series of social media workshops in partnership with Helen Cawte Photography and The Collective South Coast this month at the stunning a very inspirational Rook Retreat in Amberley.

The space was incredibly Instagrammable which is always a positive when hosting a social media workshop. Nestled between ancient oak trees in the South Downs with endless views and uniquely designed interiors it really was the ideal place to retreat to and give our guests time to focus on their businesses.

 

 

During the day we took people through the importance of having a social media strategy in place, utilising the relevant channels for your brand, the latter being relevant when looking at where to invest your time and money. If the channel isn’t relevant to your audience then it’s far better to streamline and do two social networks well than three or four so so. We also looked at creating meaningful engagement and how to be social on social media and choosing a suited tone of voice to your brand.

With the growth in reach and engagement for brands using Instagram stories it was interesting to see that many didn’t use this feature all that much. Instagram stories are the ideal place to share behind the scenes content that is less curated than your main feed and provides followers with an insight into you or your business.

Measuring success and what it looks like varies from brand to brand so creating a benchmark for you over a three month period is a good place to begin. Utilising the insights features on each of the social platforms is key to start with and then investing in reporting software may be required longer-term if looking at the overall ROI to your business. We always recommend that businesses use the Facebook Business Manager and install a Facebook Pixel whether running paid for or organic strategies on this channel.

Looking at third parties posting about your product, service or experience is a great way to increase your brand awareness and we looked at whether influencer outreach was right for certain brands. The influencer is in control of the brand’s message, choosing how they would like to portray it. This promotes authenticity and can help reach a specific target audience to increase the brand’s awareness.
Helen Cawte showed off her fantastic photography skills and hosted sessions to style your photos and how to create beautiful flat lays as well as using apps to create and edit consistently. A great way to build consistency for your posts and also knowing how to take great photos with your smartphone to save hiring photographers for every single picture you use. There is, of course, a benefit in having professional images for your website and campaigns but integrating them with your own style can work really well too.

Not only did people receive all this knowledge but they were privy to Feed Me Momma’s vegan mind fuel of which we stuffed ourselves with. At the end of the day, we all welcomed a refreshing Jarrold’s Gin and tonic in the stunning setting created by Jemma and her husband Damien.

New dates for full-day workshops and shorter sessions are now LIVE! Join us at The Rook Retreat on Wednesday 11th September & Wednesday 6th November. Early bird tickets are now on sale, head to The Collective website to secure yours today by following this link.

Follow us on Facebook, Instagram or Twitter to keep in loop or drop us an email on [email protected] if there’s a particular area you’d be interested in us running a workshop on.

 

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