The Collective has curated an incredible one day Social Media Masterclass that exclusively brings together leading experts in the fields of Social Media and Photography.

Kitch Media and Helen Cawte Photography will give you the tools, knowledge and know-how you need to make your brand stand out from the rest and help you take your business to the next level.

Set at the inspirational Rook Retreat with a delicious, healthy and energising lunch served by Feed Me Momma and the opportunity to mingle on the terrace over a Jarrold’s G&T at the end of the day, here’s what you will learn during this incredible masterclass.


When: Wednesday 11th September 2019 & Wednesday 6th November 2019

Time: 9:00am – 6:00pm

Where: The Rook Retreat, Amberley

Price: Collective Member – Early Bird £219, thereafter £249 / Non-Members – Early Bird £249, thereafter £279

Social Media Strategy

– The basics of building a social media strategy

– Choosing the right channels for your brand

– Social media etiquette, including best practice for posting on each platform

– Creating meaningful engagement to make valuable connections and acquire new customers

– Using instastories

– Identifying and using hashtags to get in front of your ideal client

Measuring Success on Social Media

– What your brand should measure on social media

– Understanding the tools to measure results on each platform

– Insights into target setting

Influencer Outreach  

– Is influencer outreach right for your brand

– Identifying quality influencers that are right for your brand

– Best practices for implementing influencer outreach

– Engaging communities using micro-influencers

Social Media Advertising

– How can social media advertising be used across all platforms

– Best practices for implementing social media advertising

– Measuring sales using the Facebook pixel


– The importance of good quality imagery for your brand

– How light and composition affects your images

– Simple Styling tips and flat lays

– Using your smartphone to take professional looking images

– Image editing apps and the importance of consistency

With breakouts, Q&As and hands on, practical sessions; you will walk away with all you need to implement a social media strategy for the year ahead.