Young’s Pubs

New Site Launches

Objectives

  • Build brand awareness
  • Drive sales
  • Upskill in-house team members

Strategy

Our objective was to provide pubs that undergo large investment rebrands or refurbishments with dedicated social media support over a 3 month period, allowing their teams to focus on other key areas of the business.

We work closely with the site’s team to deliver a social media strategy in-line with the repositioning of the pub. Creating unique campaigns to highlight their new offering and refined service, with the local community in mind.

Whilst delivering a strong organic content strategy and full management service, we also manage social media advertising, influencer outreach and bespoke partnership activity on their behalf.

Results

To date, Kitch has worked on 24 pub projects for Young’s Pubs.

Top results achieved within a 3-month contract for an individual pub have included:

443 booking conversions from Facebook and Instagram
Social media accounted for up to 22% of all website traffic
20% increase in Facebook followers
470% increase in Facebook engagement
22% increase in Twitter followers
1k% increase in Twitter engagement
61% increase in Instagram followers
468% increase in Instagram engagement

443

Booking Conversions

468%

Instagram Engagement

22%

Website Traffic From Social