Young’s Pubs
New Site Launches
Objectives
- Build brand awareness
- Drive sales
- Upskill in-house team members
Strategy
Our objective was to provide pubs that undergo large investment rebrands or refurbishments with dedicated social media support over a 3 month period, allowing their teams to focus on other key areas of the business.
We work closely with the site’s team to deliver a social media strategy in-line with the repositioning of the pub. Creating unique campaigns to highlight their new offering and refined service, with the local community in mind.
Whilst delivering a strong organic content strategy and full management service, we also manage social media advertising, influencer outreach and bespoke partnership activity on their behalf.
Results
To date, Kitch has worked on 24 pub projects for Young’s Pubs.
Top results achieved within a 3-month contract for an individual pub have included:
443 booking conversions from Facebook and Instagram
Social media accounted for up to 22% of all website traffic
20% increase in Facebook followers
470% increase in Facebook engagement
22% increase in Twitter followers
1k% increase in Twitter engagement
61% increase in Instagram followers
468% increase in Instagram engagement
Booking Conversions
Instagram Engagement
Website Traffic From Social