WRIGHT BROTHERS

SOCIAL MEDIA

Objective

  • Increase flexibility and support for the in-house team to manage marketing objectives.
  • Grow social channels and engagement.
  • Deliver customer service support via social channels.
Wright Brothers Fruit de Mer

STRATEGY

In April 2020 like many businesses Wright Brothers took their seafood to the masses via a new e-commerce business, Wright Brothers At Home. Prior to this they delivered to wholesale and operated their own restaurants but with a change in consumer habits due to the pandemic they switched quickly to a new model. With this is place it reduced wasted seafood that could not be delivered to restaurants due to them being closed and also supported the British fishing industry to get their seafood direct from shore to door.

Kitch were engaged to deliver a more seamless social media strategy, increase engagement and following and deliver a high level of customer service ahead of the Christmas sales period.

Kitch embarked on influencer outreach, a personalised engagement strategy and mapping out content plans to ensure consistency continued. We’re happy to say that Wright Brothers are still a client and we now support with their restaurant communications within the social strategy.

RESULTS

Managing the social media accounts from November-June (current statistics) we’ve achieved over Facebook, Twitter and Instagram an increase in audience of 21%, increased publishing by 231%, impressions are up by 152% and engagements by 129%.

Instagram like many other brands has been the channel to target key growth and we’ve successfully gained net 5.5K new followers during this time.

What they said…

“The Kitch Media team are a pleasure to work with. Their professionalism and dedication in handling our social media has been an immense support to our company. The incredibly friendly staff are highly communicative and organise, all while giving your company a client service that always goes the extra mile. We’re absolutely delighted to be working with them!”

Michelle Lim, Wright Brothers Ltd, Marketing Manager.

Photography on this page is credited to Matt Austin Photography on behalf of Wright Brothers At Home.

21%

Social Following

152%

Impressions

129%

Engagement

94%

Instagram profile actions

Image Credits:Matt Austin Images