Wright Brothers
Social Media Engagement Strategy
Objectives
- Grow social following and engagement
- Make the Wright Brothers brand more personalised
- Increase brand presence
Strategy
Our Social Media engagement strategy for Wright Brothers focuses on increasing followers, driving engagement and increasing the overall brand awareness by connecting with relevant users to create a positive encounter around the Wright Brothers brand.
We increased use of Reel content, jumped onto relevant conversations to get customers talking, running quarterly content days to capture key products to use in organic content, and increase the overall brand awareness of the seafood brand as they expand to new audiences through the D2C online website.
Results
Over the last year, we have achieved:
- 53,245 engagements +135%
- +11m impressions +190%
- 48.7k Instagram profile views, +99% increase.
- 5.7k incoming Instagram direct messages +611% increase.
- 566k total Reel views
Want to chat to us about how we can grow your brand? Get in touch here
53k
engagements
+11m
impressions
566k
total Reel views
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{"tooltip_effect":"grow","tooltip_position":"top","tooltip_width":"220"}
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