Wright Brothers

Reels Strategy


  • Increase use of Reels
  • Drive engagement
  • Drive reach & impressions for organic content

Campaign Overview

Our Wright Brothers Reel strategy was all about utilising the algorithm as it was clear that Reels were prioritised on Instagram.

As part of the strategy we switched our content strategy to focus on sharing 70% Reels based and holding quarterly content days to ensure we had enough video content that showcased key products, events and restaurant happenings.


Engagement increase since we upped Reels posting from October 2022-April 2023:

  • 89% increase in engagement rate.
  • 533k impressions in the first month of 70% Reels.
  • 374% increase in impressions

Interested in looking at a Reels strategy? Get in touch here


Engagement Increase




Impressions Increase