Wright Brothers

Paid Tiktok Strategy

Objectives

  • Increase the new profiles’ visibility via a paid ads strategy
  • Grow the following
  • Increase engagement

📸 @cotswoldflour

📸 @cotswoldflour

Campaign Overview

Working with our long-standing client The Wright Brothers we recommended elevating their TikTok strategy, both through sharing more organic and trending content as well as utilising a paid budget. 

Our recommendation to grow TikTok for the brand was to reach a new audience and showcase a more creative and fun side to the business. With a strong organic strategy in place, we looked to grow further with a more defined paid strategy in the form of content engagement ads on the platform. 

Content engagement ads increase following, engagements and profile views to a relevant, specific audience who are relevant to your brand.

Results

Results achieved through a campaign ran over a 2 week period:

  • 1,328 new followers.
  • 180,534 impressions
  • 5,216 total engagements
  • 166.5K total views

Interested in running TikTok ads to build up your profile? Get in touch here

1,328

New Followers Gained

180.5K

Impressions

5k

Engagements

{"infinite":"true","pause_on_hover":"true","adaptive_height":"true","items":"6","auto_play":"true","speed":"600","rtl_mode":"false","dots":"false","nav":"true","slides_to_scroll":"1","slides_to_scroll_mobile":"1","auto_play_speed":"3000","draggable":"true","swipe":"true","lazy":"false","carousel_mode":"standard","center_mode":"false","center_mode_padding":"60px","vertical":"false","nav_type":"nav_arrow","items_desktop":"6","items_desktop_small":"4","items_tablet":"2","items_mobile":"1","nav_arrow_type_horizon":"caret_arrow_horizon"}
{"tooltip_effect":"grow","tooltip_position":"top","tooltip_width":"220"}

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