Wright Brothers

Influencer Marketing

Objective

Collaborate with influencers, appropriately selected via engagement level and whether they’re on par with the Wright Brothers brand to increase branded recipe content, brand awareness and engagement.

Strategy

Since 2020 we have engaged foodie influencers on behalf of Wright Brothers with the aim to drive sales, increase user-generated content and grow brand awareness. A mix of Reels, Instagram Stories and grid posts have been created, delivering excellent results.

Results

Highlights include:

Clerkenwellboy

To drive new followers to Wright Brothers, we collaborated to deliver a brand partnership competition

1,576 new followers gained.
The competition post gained 3.2K likes.
Engagement increased by 70%.

RosieFoodie

We have collaborated with Rosie to increase website sales for Easter.

The post generated over 1.9K engagements.

ThatFoodieJess

Jess created a Spicy Seafood Ramen Reel recipe which performed really well and generated the below:

985k reach
46.3% engagement rate
1.4m views
65.1k likes

TheCornerPlot

The aim was to drive awareness and sales for the Platinum Jubilee. Sophie’s posts delivered:

33.9K video views
5.11K impressions.

{"infinite":"true","pause_on_hover":"true","adaptive_height":"true","items":"6","auto_play":"true","speed":"600","rtl_mode":"false","dots":"false","nav":"true","slides_to_scroll":"1","slides_to_scroll_mobile":"1","auto_play_speed":"3000","draggable":"true","swipe":"true","lazy":"false","carousel_mode":"standard","center_mode":"false","center_mode_padding":"60px","vertical":"false","nav_type":"nav_arrow","items_desktop":"6","items_desktop_small":"4","items_tablet":"2","items_mobile":"1","nav_arrow_type_horizon":"caret_arrow_horizon"}