Wright Brothers

Influencer Marketing

Objective

Collaborate with influencers to increase branded recipe content and brand awareness.

IG clerkenwellboyec1
IG rosiefoodie
IG thecornerplot

Strategy

Since 2020 we have engaged foodie influencers on behalf of Wright Brothers with the aim to drive sales, increase user-generated content and grow brand awareness. A mix of Reels, Instagram Stories and grid posts have been created, delivering excellent results.

Results

Highlights include:

Clerkenwellboy

To drive new followers to Wright Brothers, we collaborated to deliver a brand partnership competition

  • 1,576 new followers gained.
  • The competition post gained 3.2K likes.
  • Engagement increased by 70%.

RosieFoodie

We have collaborated with Rosie to increase website sales for Easter.

  • The post generated over 1.9K engagements.

Alexandra Dudley

Alexandra created a scallop recipe to feature on their website, in addition to unique Instagram content.

  • The post gained over 800 engagements.

TheCornerPlot

The aim was to drive awareness and sales for the Platinum Jubilee.

IG clerkenwellboyec1