Wellocks are the special ingredient of the UK’s finest restaurants, now supplying over 45% of the UK’s Michelin-starred restaurants with their ingredients and fresh produce. Like many businesses, in April 2020 Wellocks were unable to continue delivering to their restaurant customers and started a home delivery service with their fresh produce and speciality ingredients to the masses via a new e-commerce business, Wellocks at Home. With this in place, it reduced waste produce and also continued to support their network of independent growers and producers.
Kitch were enlisted to deliver a more seamless social media strategy, increase engagement and following, whilst also delivering a higher level of customer service. Kitch were also engaged to support the Wellocks at Home team within a wider marketing strategy; delivering weekly box inserts/recipes to support their Best in Season Selection, regular website product/recipe updates and an email strategy to their existing email subscriber database to drive direct sales.
Kitch started by mapping out social, email and recipe content plans to ensure consistency across all platforms. Accompanied by the roll out of an influencer engagement strategy to develop a community of regular customers and suppliers. We are happy to say that Wellocks at Home are still a client and we now also support their Wellocks trade social strategy.