The Wright Brothers

Ad Strategy to Drive Sales

Objectives

  • Create an Ad Campaign
  • Drive Website Purchases
  • Increase Overall Brand Awareness

📸 @cotswoldflour

📸 @cotswoldflour

Campaign Overview

The Wright Brothers, a well known seafood brand, wanted to increase sales of their products via their website by tapping into an existing audience.

We recommended running an ad campaign via Facebook and Instagram, utilising their data from previous ads run on who has purchased their products, and creating a lookalike here.

Results

Results achieved:

  • £1,250 budget
  • £4,944 purchase value
  • 72 website purchase
  • 3.96% ROAS
  • 79,018 reach
  • 179,361 impressions
  • £17.36 cost per purchase

Interested in running an ads campaign to boost your sales? Get in touch here

169

Website Purchases

19.94%

ROAS

£9,764

Purchase Value

{"infinite":"true","pause_on_hover":"true","adaptive_height":"true","items":"6","auto_play":"true","speed":"600","rtl_mode":"false","dots":"false","nav":"true","slides_to_scroll":"1","slides_to_scroll_mobile":"1","auto_play_speed":"3000","draggable":"true","swipe":"true","lazy":"false","carousel_mode":"standard","center_mode":"false","center_mode_padding":"60px","vertical":"false","nav_type":"nav_arrow","items_desktop":"6","items_desktop_small":"4","items_tablet":"2","items_mobile":"1","nav_arrow_type_horizon":"caret_arrow_horizon"}
{"tooltip_effect":"grow","tooltip_position":"top","tooltip_width":"220"}

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