Thameen Fragrance

Influencer Outreach & Live Event Coverage

Objective

Partner with a top London influencer to showcase Thameen’s new fragrance collection launch at the iconic Tower of London.

Strategy

We have a good relationship with @LONDON, who boast 2.4M followers on their Instagram channel. We secured the partnership with them on behalf of Thameen and worked on a strategy to launch the new Sovereign Collection. The Sovereign Collection is inspired by the British Crown Jewels and hence the Imperial Crown, Diadem and Sceptre fragrances were showcased in the famous White Tower.

We attended the event, sharing live event coverage from Thameen’s social channels on the night. We also ensured the @LONDON team captured all relevant video content as part of the influencer outreach strategy.

Results

  • 41K views on the @LONDON video post from the event.
  • 1,000 new Instagram followers acquired.
  • 362% increase in brand engagement.
41K

Influencer video views

1000

New Instagram followers

362%

Brand engagement

Image by Mr London

{"infinite":"true","pause_on_hover":"true","adaptive_height":"true","items":"6","auto_play":"true","speed":"600","rtl_mode":"false","dots":"false","nav":"true","slides_to_scroll":"1","slides_to_scroll_mobile":"1","auto_play_speed":"3000","draggable":"true","swipe":"true","lazy":"false","carousel_mode":"standard","center_mode":"false","center_mode_padding":"60px","vertical":"false","nav_type":"nav_arrow","items_desktop":"6","items_desktop_small":"4","items_tablet":"2","items_mobile":"1","nav_arrow_type_horizon":"caret_arrow_horizon"}
{"tooltip_effect":"grow","tooltip_position":"top","tooltip_width":"220"}

Our Clients