We have a good relationship with @LONDON, who boast 2.4M followers on their Instagram channel. We secured the partnership with them on behalf of Thameen and worked on a strategy to launch the new Sovereign Collection. The Sovereign Collection is inspired by the British Crown Jewels and hence the Imperial Crown, Diadem and Sceptre fragrances were showcased in the famous White Tower.
We attended the event, sharing live event coverage from Thameen’s social channels on the night. We also ensured the @LONDON team captured all relevant video content as part of the influencer outreach strategy.