We partnered our client Panasonic Kitchen UK with Matthews Cotswold Flour to engage the baking demographic to win a brand new Panasonic SD-RY2540 Breadmaker flour range that compliments the Panasonic Breadmaker and brings an engaging partnership to existing and potential customers. We collaborated with Bam Bam Social on behalf of their client Matthews Cotswold Flour.
Matthews Cotswold Flour represents around 8% of retail specialty flour sales and 12% of online specialty flour sales in the UK. The concept behind this partnership is that it will bring their new flour mixes to life with a collaboration with Panasonic Kitchen UK and bring a relevant audience over to engage on the Panasonic Kitchen UK channels.
Our campaign included:
- Creative content with Reels
- Facebook and Instagram competition to win a night’s stay at the Lambs inn in the heart of the Cotswolds, a baking lesson, 12 bags of Matthews Cotswold Flour bread mixes and a Panasonic SD-YR2540 Breadmaker
- Influencer collaboration making a loaf of bread using the Panasonic SD-YR2540 Breadmaker and a Matthews Cotswold Flour bread mix alongside a recipe