Ole & Steen

Organic TikTok Growth Strategy

Objectives

  • Grow TikTok following, engagement and brand awareness.
  • Make the Ole & Steen brand more personalised on this new platform.
  • Increase brand presence through an organic strategy.

Strategy

Our organic TikTok growth strategy for Ole & Steen focuses on increasing followers, driving engagement, video views and increasing the overall brand awareness by connecting with relevant users to create a positive encounter around the Ole & Steen brand. Jumping onto relevant conversations to get customers talking and giving the Ole & Steen brand a personality that shines on this platform that is different from the rest.

Results

During the first month of running TikTok, organically, we drove:

  • +92.5% increase in new followers.
  • 1.6k engagements.
  • +28.6k impressions.
  • 422 TikTok profile views, +494% increase.
  • 5.38% engagement rate.
  • 28.61k video views.

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1.6k

organic engagements

5.38%

engagement rate

28.61k

video views

{"infinite":"true","pause_on_hover":"true","adaptive_height":"true","items":"6","auto_play":"true","speed":"600","rtl_mode":"false","dots":"false","nav":"true","slides_to_scroll":"1","slides_to_scroll_mobile":"1","auto_play_speed":"3000","draggable":"true","swipe":"true","lazy":"false","carousel_mode":"standard","center_mode":"false","center_mode_padding":"60px","vertical":"false","nav_type":"nav_arrow","items_desktop":"6","items_desktop_small":"4","items_tablet":"2","items_mobile":"1","nav_arrow_type_horizon":"caret_arrow_horizon"}
{"tooltip_effect":"grow","tooltip_position":"top","tooltip_width":"220"}

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