Mr. Stanley’s Spring Campaign

We worked with Mr. Stanley’s for over 2 years with a strategy that focused on talking about Mr. Stanley and his brand and sharing on-brand content that will drive engagement and followers. This year, we elevated the social from March – May for their Spring campaign. We refreshed the look of the feed and showcased key products.

The Spring campaign consisted of the following:

• Collaborating with relevant brands to reach a new audience. We posted competitions in collaboration with Hampshire Home Trends to win a selection of pantry storage jars and £30 worth of delicious fudges. Birchall Tea which included a selection of teas and an afternoon tea selection. And a bottle of Jarrold’s Gin with a Mr. Stanley’s bundle worth £50.
• Gifted 5 micro influencers’ core products take them on a journey of great British confectionery with Mr. Stanley’s. Some influencers had multiple send outs.
• 15 Reels were created to elevate the feed, in line with the key themes and campaigns.

During the 3-month campaign, we drove:

• 2,188 engagements on Instagram
• 19,836 plays on Instagram
• 8,208 profile visits on Instagram & Facebook
• Reach of 465,150 on Instagram & Facebook
• 1,312 new followers on Instagram & Facebook

Influencer results

Together, they drove:

• 3,035 engagements
• Reach of 9,342
• 8,298 impressions

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