Leonidas Chocolates

UK & IRE Instagram Strategy

Objectives

  • Build brand awareness in the UK and Ireland
  • Drive sales

Strategy

We launched new UK and IRE Instagram profiles for Leonidas Chocolates; with the aim to drive increased brand awareness, sales and footfall to stores/pop ups in the UK and Ireland. The Instagram strategy focuses on sharing the story behind Leonidas, creating a fun lifestyle around the luxury Belgian chocolates and profiling the different locations. 

We communicate core marketing campaigns via engaging social media campaigns and specific localised content on each profile. Furthermore, we’ve helped them become an engaged brand online by pro-actively building conversations with both existing and potential customers.

Results

Since launching the channels, we have organically driven over 540k impressions, 340k reach and built a combined following of 2.4k across the two profiles. We are delighted to have secured the account for another year.

What they said…

“Working with Kitch Media for our local social media management is a breeze. They understand the local market as no other, are extremely timely and flexible, work proactively for posts and reporting, and have exactly the right touch for our premium chocolate products. Their content suggestions are spot on. Our social accounts keep on growing steadily and the ladies from Kitch are always open to shift social growth into a higher gear.”

Olivia Behaegel, Leonidas Brand Manager

540k

Impressions

2.4k

Followers

340k

Reach