Eat.Plnt launched their fantastic range of plant-based frozen ready meals in March 2019, taking inspiration from across the globe to inspire you and make it easier to eat more plants. They are very community-driven with their Plant Journey blog, sharing peoples stories and starting conversations around plant-based diets. They approached us with the aim to build brand awareness and create a more meaningful engagement whilst continuing to grow their audience.
Our primary focus was to identify the target audience including third party influencers and relevant brand partnerships for the brand. Once this has been established, we began to develop our strategy.
We started building brand awareness by engaging with relevant plant-based foodies – reaching out and building a rapport was the first step. This was followed by sending out meals Eat.Plnt offers to 5 influencers. This was a previously unused strategy by Eat.Plnt and one that had considerable impact.
Building a community, with meaningful engagement was an important focus for Eat.Plnt. We began to reach out to relevant brands with a larger following requesting for them to host a collaborative competition with us on their Facebook and Instagram channels, with prizes on both channels. We established two brand partnerships, Nosh Snack and Pulsin, which increase followers and engagement.