Cowdray Polo

Gold Cup Ad Strategy

Objectives

  • Run a paid ad on Facebook and Instagram
  • Drive Gold Cup Ticket Sales
  • Increase Brand Awareness

📸 @cotswoldflour

📸 @cotswoldflour

Campaign Overview

Working with our long-standing client, Cowdray Polo Club were fast approaching their annual Gold Cup event and wanted to further increase sales and drive brand awareness.

We recommended running an ad campaign via Facebook and Instagram to increase ticket sales by targeting an audience best fit for the campaign and also testing different creatives.

Results

Results achieved through a campaign ran over a 2 week period:

  • £500 budget
  • £9,764 purchase value
  • 169 website purchase
  • 19.94% ROAS
  • 27,328 reach
  • 108,834 impressions
  • £2.90 cost per purchase

Interested in running an ads campaign to boost your sales? Get in touch here

169

Website Purchases

19.94%

ROAS

£9,764

Purchase Value

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