Cowdray Park Polo Club

Influencer Marketing

Objectives

  • Promote ticket sales for the Cowdray Gold Cup Final and Gin & Jazz evening
  • Increase brand awareness
IG @sophie_pricey
IG @mylittlecountrylife
IG @sophie_pricey

Strategy

We love supporting Cowdray Polo during the Cowdray Gold Cup Final, renowned as the highlight of the British polo season. We ensure live coverage is shared throughout the day, an engagement strategy is implemented and manage key influencer marketing campaigns.

This year, we secured 5 country and family-focused influencers to promote ticket sales and share content from the event; including @CallieColes, @Sophie_Pricey and @MyLittleCountryLife.

Results

There was a great turn out, with beautiful imagery captured and significant reach secured.

Together, they drove over 309 link clicks, helping Cowdray Park Polo Club to sell out the Gin & Jazz event. Their posts delivered 5.9K engagements, 48.6K Instagram Story views and over 1.2m impressions.

5.9K

Engagements

1.2M

Impressions

48.6K

Story Views

IG @calliecoles
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