Cowdray Park Polo Club

Social Media Strategy

Objectives

  • Build brand awareness

Strategy

Set-up and ongoing management of Cowdray Park Polo Club’s social media strategy for key platforms with the aim to increase social membership and build brand awareness among a younger audience. Posting relevant content about member benefits, upcoming matches and affiliate brands, consequently increasing visibility for sponsors. Kitch attends key events, including the King Power Gold Cup Final, providing live coverage and engagement with those attending. Also utilises Facebook advertising in the run up to the season launch and ahead of the King Power Gold Cup Final.

Results

In 3.5 years, Twitter following has increased by 108%, Facebook following has increased by 83% and organically built 14k following on Instagram after launching new platform.

108%

Twitter Following

83%

Facebook Following

14K

Instagram Following