Cowdray Park Polo Club

Social Media Management

Objective

Build brand awareness.

Strategy

We set-up and oversee the ongoing management of Cowdray Park Polo Club’s social media strategy for key platforms, with the aim to increase social membership and build brand awareness among a younger audience. Posting relevant content about member benefits, upcoming matches and affiliate brands, consequently increasing visibility for sponsors. We attend key events, including the King Power Gold Cup Final, providing live coverage and engagement with those attending. We also utilise Facebook advertising in the run up to the season launch and ahead of the King Power Gold Cup Final.

Results

In 3.5 years, Twitter following has increased by 108%, Facebook following has increased by 83% and organically built 14k following on Instagram after launching new platform.

What they said…

“We would be lost without the fabulous Kitch team! Their energy, can-do attitude and professionalism make them an absolute pleasure to work with. They have worked extremely hard to organically grow our social media followings across all channels over the last four years. They are always one step ahead, coming up with relevant and creative content through the year. We operate 7 days a week from May to September yet the Kitch team still manage to provide around the clock daily support to our small but incredibly busy team. Thank you Kitch!”

Pip Hitchman, Events & Sponsorship Manager at Cowdray Park Polo Club

108%

Twitter Following

83%

Facebook Following

14K

Instagram Following