Barfoots

Social Media Strategy

Objective

Maximise reach and brand awareness during the live airing of BBC Harvest 2015, featuring Barfoots of Botley.

Strategy

We set up a content strategy in the run up to the show airing, creating content that built excitement, tagged influencers and engaged with those using the hashtag; #BBCHarvest. Throughout the show we engaged as Barfoots in real-time as their Grown with Love Twitter channel, with those watching the show to drive new followers and encourage people to visit the Barfoots website. Furthermore we launched a consumer targeted newsletter offering a discount at Ocado upon signing up during and afterwards the show airing.  This enabled us to maximise reach during peak traffic times and to capture customers ongoing interest. Watch the man behind Barfoots in a meet the farmer edition on the BBC.

Results

The campaign reached 1.8M, generated 7.4M impressions and 3,016 posts.

1.8M

Reach

7.4M

Impressions

3,016

Twitter Mentions

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