Barfoots of Botley

Social Media Engagement and Influencer Outreach

Objective

Create engaging video and recipe content for social media channels and website, showcasing key influencers in the Barfoots Development Kitchen.

Influencer Outreach

Strategy

We invited key chefs and brands into the Barfoots Development Kitchen to showcase recipes using Barfoots of Botley’s range of Grown With Love vegetables. Working alongside award winning filmographer Carl Pendle video content was developed specifically with social media in mind, creating both long and short videos specific to different platforms. We also liaised with those featured in the video to maximise the reach of content.

Results

We built a bank of video and recipe content with key influencers such as The Gladwin Brothers from The Shed Restaurant and Anjula Devi, an up and coming Indian chef. Furthermore there was an increase in social engagement and brand awareness.

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