Artisan Du Chocolat

Social Media Strategy

Objectives

  • Grow social following and engagement 
  • Drive website sales
  • Increase brand awareness

Strategy

Artisan du Chocolat has broken the mould and redefined modern luxury British chocolates since 1999. All their chocolates are handcrafted in their atelier in the Kent countryside and began in non other than Gordon Ramsay’s restaurant.

Our social media strategy focuses on telling the Artisan Du Chocolat story and sharing on-brand content that will drive engagement and followers. To drive awareness, we have built a bespoke influencer outreach strategy and a personalised engagement approach to engage both new and existing customers. We have also introduced monthly competitions and Instagram Reels to enhance their social media performance in line with algorithm updates.

Results

In the initial 3-month launch period, we have grown a combined following of 24K followers, engagement of 19K and 628K impressions across Instagram, Facebook and Twitter.

1750.7%

Engagements

1476.9%

Impressions

14.6%

Followers