Entries by Sarah Clayton

The lowdown on 2019 Food Trends

As an office full of food lovers, we’re excited to see what food and beverage trends will be emerging in 2019. Hold onto your hats, there may be some surprises… Ongoing food and beverage trends Vegan The plant-based food trend has seen a boom throughout the year, with Veganism becoming a trendy lifestyle choice for […]

Blog strategy 101: Why do you need one?

Social media is a fantastic way to give your audience a taste of what your brand is about and the values that it stands for. But there is only so much detail that can be shared on your social channels at one time. This is where a well-written blog strategy should come into play as […]

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We’ve been mingling!

We recently had the pleasure of attending our first monthly networking mingle as members of The Collective Chichester. Setting the scene It was a mild evening in August at Draper’s Yard. The Jarrold’s Gin was flowing, the atmosphere was buzzing and the ladies of Kitch were ready to mingle! We ran a ‘social media speed dating’ style […]

IGTV: The future of video?

Another week, another new release! Since the Instagram app launched in 2010 it has seen many changes. Once a platform to share square images with funky filters and the odd hashtag or two, now a creative space for bloggers, influencers and celebrities alike to post content based around their lives. The creation of ‘Stories’ has […]

Visual identity – How strong is yours?

Let’s talk about brand identity Visual identity is the term used for how you remember a brand, company or product. What colours are prominent? Have they got a logo that fits their brand? What shapes or symbols are used, are they ‘on-brand’? These visual factors all play a huge part in how the brand stays […]

Under the influence

As digital marketing specialists we’re always looking to increase your brand’s reach and recognition. One of the most potent ways in which we can do this is through influencer outreach. The world of social media has seen the rapid and steady rise of the high profile sharer. Whether their area of expertise and visibility lies […]

Using Social Media to Launch Your New Brand

While social media marketing is invaluable in promoting established businesses, it’s also an immensely useful tool when used to launch a new brand. A recent campaign we ran for a new yoga studio gives a clear illustration of just how crucial social media was to the process. Ebb&Flow Ebb&Flow is a yoga studio in Farnham […]