Posts

Add the Facebook Pixel to measure your ROAS

The Facebook pixel isn't some new and shiny tool that Facebook has just added to its ever-growing platform. It is, however, something that companies are overlooking and not integrating within their social media strategies. First things first,…

Why Do Some Still Overlook Social Media?

  Social media is often overlooked by businesses for reasons such as, ‘it’s not worth it’ and ‘we haven’t got the budget’. Firstly, let us give you some statistics. People will be able to reach your social media channels…

Improve your customer service on social media.

Social media for any brand is a must, everybody is online one way or another. It can be used as far more than a tool to just share your latest news but also to provide effective customer service, increasing engagement and brand loyalty. Brands…

Blog strategy 101: Why do you need one?

Social media is a fantastic way to give your audience a taste of what your brand is about and the values that it stands for. But there is only so much detail that can be shared on your social channels at one time. This is where a well-written…
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We've been mingling!

We recently had the pleasure of attending our first monthly networking mingle as members of The Collective Chichester. Setting the scene It was a mild evening in August at Draper's Yard. The Jarrold's Gin was flowing, the atmosphere was…

IGTV: The future of video?

Another week, another new release! Since the Instagram app launched in 2010 it has seen many changes. Once a platform to share square images with funky filters and the odd hashtag or two, now a creative space for bloggers, influencers and celebrities…

Visual identity - How strong is yours?

Let’s talk about brand identity Visual identity is the term used for how you remember a brand, company or product. What colours are prominent? Have they got a logo that fits their brand? What shapes or symbols are used, are they ‘on-brand’?…

Adapting to change - our response to the Facebook algorithm announcement

One of the features of working in the digital media industry is the constant state of evolution. Every week there seems to be a new piece of legislation or a fresh update on industry software. To keep up in this sector it’s vital you’re…

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