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Visual identity - How strong is yours?

Let’s talk about brand identity Visual identity is the term used for how you remember a brand, company or product. What colours are prominent? Have they got a logo that fits their brand? What shapes or symbols are used, are they ‘on-brand’?…

Adapting to change - our response to the Facebook algorithm announcement

One of the features of working in the digital media industry is the constant state of evolution. Every week there seems to be a new piece of legislation or a fresh update on industry software. To keep up in this sector it’s vital you’re…

How a social media strategy can help in the face of GDPR

It seems like everyone is talking about GDPR, but what does it actually mean? GDPR (General Data Protection Regulation) is an EU initiative which will come into force on 25th May 2018. After this date you will need to get explicit permission…

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