Social media has changed hugely over the last two years. Platforms have used the fact there is an increased awareness of social media value for brands; meaning it is now harder for companies to reach their target market. Influencer outreach is one tool that has become key to combating this.
At Kitch, we have introduced influencer outreach to all our clients’ digital strategy. Third party endorsements are proven to make a real difference to a customer’s view of a brand. 74% of consumers look at social media to guide purchase decisions; therefore influencers become valuable brand advocates. We work with bloggers who your audience would follow online, to gain increased exposure for the brand. Outreach activity can take many different forms, including product sampling or competitions, find out more here.
Barfoots of Botley
We also develop and manage creative partnership solutions for clients. One example includes UK vegetable producer Barfoots of Botley; their aim is to grow awareness of their Grown With Love range, sold in Ocado. Working with talented videographer Carl Pendle, we invite key chefs and influencers into their Development Kitchen to cook tasty food (our favourite bit). Filming this creates amazing video content but also builds their social media following and drives engagement. What’s more, we love working with influencers such as The Gladwin Brothers and the lovely Anjula Devi.
Influencer outreach is now a vital part of what we do, and we’d love to help you talk to more. 60% of consumers interact on social media with the brands they buy from; therefore it’s the perfect way to speak to your customers. We’re always happy to have a chat so please get in touch. In the meantime, you can read more of our case studies here and get to know our kick ass team here.