Blog strategy 101: Why do you need one?

Social media is a fantastic way to give your audience a taste of what your brand is about and the values that it stands for. But there is only so much detail that can be shared on your social channels at one time. This is where a well-written…

Visual identity - How strong is yours?

Let’s talk about brand identity Visual identity is the term used for how you remember a brand, company or product. What colours are prominent? Have they got a logo that fits their brand? What shapes or symbols are used, are they ‘on-brand’?…

Under the influence

As digital marketing specialists we’re always looking to increase your brand’s reach and recognition. One of the most potent ways in which we can do this is through influencer outreach. The world of social media has seen the rapid and steady…

Using Social Media to Launch Your New Brand

While social media marketing is invaluable in promoting established businesses, it's also an immensely useful tool when used to launch a new brand. A recent campaign we ran for a new yoga studio gives a clear illustration of just how crucial…

Adapting to change - our response to the Facebook algorithm announcement

One of the features of working in the digital media industry is the constant state of evolution. Every week there seems to be a new piece of legislation or a fresh update on industry software. To keep up in this sector it’s vital you’re…

Understanding the Instagram Shadowban and what to do if you've been affected

Social media platforms are invaluable in the way they can help us to promote our brand. They provide a brilliant and constantly evolving service, making it possible to reach the audience you want. However, just because it's simple to use…

How a social media strategy can help in the face of GDPR

It seems like everyone is talking about GDPR, but what does it actually mean? GDPR (General Data Protection Regulation) is an EU initiative which will come into force on 25th May 2018. After this date you will need to get explicit permission…

Adding personality to your brand's digital marketing

Have you ever been stuck with a bore at a party? We all dread being cornered by someone who only seems interested in talking about themselves. Far more engaging is the party guest who engages with you and can talk about a range of common interests…
Influencer Outreach

Influencer Outreach

Social media has changed hugely over the last two years. Platforms have used the fact there is an increased awareness of social media value for brands; meaning it is now harder for companies to reach their target market. Influencer outreach…