Adapting to change - our response to the Facebook algorithm announcement

One of the features of working in the digital media industry is the constant state of evolution. Every week there seems to be a new piece of legislation or a fresh update on industry software. To keep up in this sector it’s vital you’re…

Understanding the Instagram Shadowban and what to do if you've been affected

Social media platforms are invaluable in the way they can help us to promote our brand. They provide a brilliant and constantly evolving service, making it possible to reach the audience you want. However, just because it's simple to use…

How a social media strategy can help in the face of GDPR

It seems like everyone is talking about GDPR, but what does it actually mean? GDPR (General Data Protection Regulation) is an EU initiative which will come into force on 25th May 2018. After this date you will need to get explicit permission…

Adding personality to your brand's digital marketing

Have you ever been stuck with a bore at a party? We all dread being cornered by someone who only seems interested in talking about themselves. Far more engaging is the party guest who engages with you and can talk about a range of common interests…
Influencer Outreach

Influencer Outreach

Social media has changed hugely over the last two years. Platforms have used the fact there is an increased awareness of social media value for brands; meaning it is now harder for companies to reach their target market. Influencer outreach…

Reach New Audiences Using Social Media

Businesses can reach new audiences using social media, used effectively it's a fantastic tool for building a brand's online presence. It provides the opportunity to create a conversation with potential customers and helps people to discover…

The Importance of Social Media for Luxury Brands

Fans of luxury brands will want to follow what they're up to on social media and be able to comment on their content. Some luxury brands social media falls behind by not having accounts set-up or a social media strategy in place and can make…

Using Snapchat in Business

Snapchat is one of the fastest growing social platforms with 74% of all online sharing activity occurring in this space. With a range of fun filters and the newly acquired Bitmoji feature, it’s easy to see why millennials enjoy using it to…
Email Marketing Services from Kitch

Working with influencers to showcase your brand

I am often cornered by people asking me what the relevance of social media is to their company and how it can make a big difference to them?  Firstly if you’re still not on there it’s time to wake up and get your voice heard. It’s a valuable…
Instagram Algorithms explained

Instagram Algorithms Explained

Last week Instagram announced they will be filtering posts into our home feeds based on what they think we want to see as opposed to the chronological order images were posted. In their words, ‘See the Moments You Care About First’, this…