LANO Yoga

Social Media Strategy

Objectives

  • Increase website traffic from social media.

Strategy

Build a social media strategy for LANO Yoga with the aim to drive brand awareness and increase website traffic from key social media platforms. We focused on creating interesting and engaging blog content to entice readers to the website. Features included posts about the different teachers and students to add a personable feel. This content was shared via both the brand’s monthly newsletters and on their social channels.

Results

Over a 6 month period, Kitch increased website traffic from social media by 7%. Channel following also increased significantly with Twitter growing by 832% and Instagram by 90%.

What they said…

“Having Kitch handle our social media allowed us to maximise our time management and efficiency in running our business, as it gave us access to the vast expertise and skills needed to effectively handle social media and marketing across all platforms without having to dedicate very limited, valuable time ourselves. Kitch was imaginative and open-minded when creating content to align with our aims, and always highly communicative and informative when facilitating us in understanding what can be done to best appeal to our client base.”

Karl Williams, Director at LANO Yoga

7%

Social Media
Website Traffic

832%

Twitter
Followers

90%

Instagram
Followers