Our primary focus was to identify the target market for the KleverCase brand.
Once this had been established, we were able to begin to engaging with bloggers online – reaching out to them and building a rapport was the first step. This was followed by the distribution of carefully selected KleverCase products to a total of sixteen bloggers. In order for this to have maximum impact, we contacted each blogger to establish what type of e-Reader they own. This meant that we could send them a product that would be relevant and useful to them, immediately encouraging engagement. In addition to this, we personalised each product for each blogger.
This was a previously unused strategy by KleverCase and one that had considerable impact.