Godiva Chocolates UK

Social Media Strategy

Objectives

  • Increase brand awareness using social channels.

Strategy

Our focus was to plan, develop and manage a robust social media strategy that would effectively engage Godiva’s target customers, across all channels.

We post unique, engaging and relevant content to drive awareness of the latest Godiva product lines, offers and events. Alongside this, we continually engage with the target market to generate conversation and momentum around the brand.

As part of the ongoing strategy, Kitch also manages a monthly social media advertising budget to boost specific campaigns. The final part of our strategy was to engage relevant influencers and set up brand partnerships with relevant businesses, with a view to increasing the visibility of the Godiva brand online.

Results

Kitch has handled all social media accounts for Godiva for the past 3 years. In this time, there’s been a significant increase in followers across all social channels.

Godiva’s Twitter followers have increased by 531%, Facebook has grown by 945% and their Instagram channel is up by a massive 7,215%!

What they said…

“It has been an absolute pleasure to work with Kitch Media over the past few years on our UK social media channels. Kitch always strives to beat the ambitious targets we set, and are full of new, engaging ideas in order to do this. Their level of client service is outstanding and we’ve formed a great working relationship; they are almost an extension of our team. Thank you Kitch Media!”

Victoria Leadbitter, Brand Manager EMEA at Godiva Chocolates UK

531%

Twitter Followers

7,215%

Instagram Followers

945%

Facebook Followers

Godiva Social Media Strategy by Kitch