Cowdray Park Polo Club

Social Media Strategy

Objectives

  • Build brand awareness

Strategy

Set-up and ongoing management of Cowdray Park Polo Club’s social media strategy for key platforms with the aim to increase social membership and build brand awareness among a younger audience. Posting relevant content about member benefits, upcoming matches and affiliate brands, consequently increasing visibility for sponsors. Kitch attended key events, including the Jaeger-LeCoultre Gold Cup Final, providing live coverage and engagement with those attending. Also employed social media advertising in the run up to the season launch and ahead of the Jaeger-LeCoultre Gold Cup Final.

Results

Within 4 months achieved 55% increase in following on Twitter, 16% increase in following on Facebook and built 1.8k following on Instagram after launching new platform.

55%

Twitter Following

16%

Facebook Following

1.8K

Instagram Following